Features

The name game: campus bookstore to change name

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Present your request correctly and the CCS’ bookstore may take your name.
Supervisors at CCS are searching for the perfect name, and students at SFCC and SCC have the opportunity to change the name of their bookstore. The competition is called “New Year, New Name, Store Name Contest” and is sponsored by SCC/SFCC College Store; both stores will be sharing the same name.The name change is expected to bring in more customers and send the message that the bookstore sells more than just books.

“We are trying to promote that we sell more than books,” said Melissa Derry, a Shipper/ Receiver and part of the Marketing Team at SFCC’s bookstore.
According to Derry, food is a top seller and students may find a variety of supplies such as games and tools for stress relief.
“I just starting going (to SFCC),”said Benjamin Anguiano, an SFCC student. “I’ve only been a few times and usually buy food and school supplies.”
According to Derry, the bookstore is continually changing, reaching for a diverse inventory and to serve their customers.
“It is always nice to see people coming in and shopping and more involved in how the cam- pus runs. We are continuously innovating,” Derry said. “We offer a lot of services like discount movie tickets, and we also offer the cheapest place in town to get the First Night tickets each year.”
The prizes for the name change competition include an iPod Touch, a Kindle Fire (full color) and a Fuji Digital Camera with a case. There will also be a competition and prizes for the logo to change. The Marketing Team is working on the guidelines now, the details breaching spring quarter.
Students on campus have mixed views about participating in the name change.
“I knew about the contest. I’m not planning on participating; I have too much stuff going on,” SFCC student Kylie Spain said.
Derry believes that some students may prefer to not participate but hope that most of the student body will.

“I’ve heard students walking down the hall trying to come up with a way to put their friends’ name into the new bookstore name,” Derry said. “You can suggest whatever you’d like.”

There are guidelines, so when your creative juices are flowing, be sure to stay in The College Store’s context. The entry form is literally a contract, stating that any participating member:
“Fully understand the official rules of the contest… and release any and all rights of the store name including, but not limited to, monetary gain or royalties.”

 

 

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